Home Journal
Field notes.
We taste everything before it gets a shelf, and roughly a third of it never does. These are the results — plus a running list of where to drink well around the Metroplex.
Latest
Reviews, guides
and arguments.
NA Does Not Sell Itself. Here Is How to Merchandise It So It Does.
Most accounts carry NA like an obligation: unlisted, priced like a soda, and buried behind the beer. Then it underperforms and confirms t...
For the Trade · 5 min read
You Do Not Need Ten NA SKUs. You Need the Right Four.
Most NA programs die of width: nine slow-turning SKUs, stale stock, and a quiet decision that the category does not work. A small categor...
beverage curation · 4 min readThe DFW list
Where to drink this,
if not at home.
Every bar, restaurant and shop across the Metroplex with a real non-alcoholic program. If your bar belongs on it, tell us — we'll come drink there first.
Explainer
0.0% or under 0.5%?
They're different.
A zero-proof spirit is built from botanicals and never contained alcohol. A dealcoholised wine was wine, and had the alcohol taken out — which usually leaves a trace under 0.5%.
For most people the distinction is academic. If you're pregnant, in recovery, or on a medication that rules it out, it isn't. So we print the number on every product and let you filter the shop by it.